1. Why do you want to work in this industry?
“I love to shop. Even as a kid, I spent hours flipping through catalogues.”
Don’t just say you like it. Anyone can do that. Focus instead on your history with that particular industry, and if you can, tell a success story.
“I’ve always loved shopping, but my interest in retail marketing really started when I worked at a neighborhood boutique. I knew our clothes were amazing, but we weren’t marketing them properly. So I worked with management to come up with a marketing strategy that increased our sales by 25% in a year. It was great to be able to contribute positively to an industry I feel so passionate about, and to help promote a product I really believed in.”
2.Tell us about yourself.
“I graduated four years ago from the University of Michigan, with a Bachelor’s in Biology – but I decided that wasn’t the right path for me. So I switched gears and got my first job, working in sales for a startup. Then I went on to work in marketing for a law firm. After that, I took a few months off to travel. Finally, I came back and worked in marketing again. And now, here I am, looking for a more challenging marketing role.”
Instead of giving a chronological work history, focus on your strengths and how they relate to the role. If possible, illustrate with examples.
“I’m really energetic, and a great communicator. Working in sales for two years helped me build confidence, and taught me the importance of customer loyalty. I’ve also got a track record of success. In my last role, I launched a company newsletter, which helped us build on our existing relationships and create new ones. Because of this, we ended up seeing a revenue increase of 10% over two years. I’m also really interested in how companies can use web tools to better market themselves.